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Kenya’s youth are rewriting the script on employment—armed with laptops, internet bundles, and ambition.

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Kenya’s youth are rewriting the script on employment—armed with laptops, internet bundles, and ambition. As traditional job markets tighten, a new frontier is emerging in the country’s digital economy: global freelancing. From graphic designers in Kisumu to virtual assistants in Kitui, thousands of Kenyans are tapping into platforms like Upwork, Fiverr, and Toptal to earn incomes in dollars—without ever leaving home. At the heart of this digital revolution is the Ajira Digital Progra.......

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